“We are thrilled to help raise the profile of some of the most innovative names in Chinese design with participants of New York’s renowned Fashion Week,” says Lijun Xin, President of JD.com’s Apparel and Home Furnishing Business Unit.
Feature image shows a snippet of Chi Zhang’s SS16 collections.
“We are thrilled to help raise the profile of some of the most innovative names in Chinese design with participants of New York’s renowned Fashion Week,” says Lijun Xin, President of JD.com’s Apparel and Home Furnishing Business Unit. “Not only do we have the pleasure of helping to celebrate a talented group of designers at our show, we are also able to offer their new collections to our 132 million customers in China, where shoppers are increasingly interested in the latest fashions and eager to buy them from the most trusted, reliable e-commerce site in the country.”
Tomorrow, February 17, marks the JD Fashion Show at New York Fashion Week. Themed “New Romantic” and staged at Pier 59, the catwalk will showcase the designs of five China/Taiwan-based creators who are at this very moment undoubtedly overseeing the final fittings holding a slightly trembling needle and thread. Or in less dramatic fashion, though there was some behind-the-scenes turmoil when Alicia Lee’s pieces got held up at customs. So, as the models have been cast and the fittings are nearly done, who are these Fresh Fashion Tasties de demain? In the words of JD.com:
- Alicia Lee, whose “Alicia Lee” line combines modern, elegant simplicity and meticulously detailed bold ideas, with retro elements to create unique concepts;
- Gioia Pan, with her self-owned brand “Gioia Pan,” focuses mainly on delicately hand-made designs that combine traditional fashion machinery with hand-knit skills;
- Ruiping Guo, whose unique designs showcase significant attention to detail and unusual, vibrant colors;
- International soccer star Tim Cahill, who currently plays for Shanghai Shenhua in the Chinese Super League and the Australian national football team, designs clothing that combine a youthful style with exceptional levels of comfort;
- Chi Zhang, with his self-owned brand “Chi Zhang,” combines street culture and elegance to create a completely singular sense of fashion.
Guo teaches at the Beijing Institute of Fashion Technology and has an affinity for yarn-trends-meet-rich-materials. Zhang, then, combines avant-garde conceptual thinking with a mix of different fabrics and textures to create an edgy elegance. Lee takes historical inspirations draped in modern light fabrics, creating a red thread of soft femininity throughout her collections. Pan, Taiwanese and true romantic at heart, follows the female curves with her knitting needles, leading to her title “Queen of Knits”. Cahill does sports.
The term “New Romantic’ immediately flashes before the eyes images of Adam and the Ants, Boy George, Berlin Blondes and Duran Duran. Now that was what I call fashionable creativity and inspiration galore. Let’s see what the JD designers will unveil for us tomorrow under the flaming bright NYC spotlight. Knock ’em out!