An American with more than a decade of work experience in Shanghai, Sandy is a China specialist with experience in writing, research scouting, marketing, event management and translation. Holding a B.A. degree in Advertising, Sandy is a cum laude graduate of Michigan State University.
Currently working full-time at WGSN, Chu writes gated B2B content covering Asia product trends, Chinese consumer insights and Chinese digital marketing trends. In this role she has been quoted as an industry expert by BoF.
While her regular work remits focus on identifying and analyzing commercial trends, on a personal level she retains a passion for creative merit and cultural insights around China. Sandy previously ran her own fashion blog and creative events which have been featured in Time Out Shanghai, Femina China, Lonely Planet’s Shanghai city guide and the U.S. edition of Travel & Leisure.
She is currently working on developing her new blog Selective Attention.