About&Press

THE NEW MADE IN CHINA

“中国製造”, 一个新时代的到来

Trademark@Temper Magazine

Temper Magazine is an award-winning publication that offers a sec yet sexy look at contemporary China through a fashion-focused lens, often paired with a deep devotion to the nation’s underground scene. The term “Made in China” is undergoing the ultimate 21st Century makeover — with a subversive twist. This rapidly changing landscape is a unique phenomenon which goes beyond the mere Summer/Winter collections; it waves the flag for the changes vibrating within China’s society-at-large today. Escorted by the increasingly strong influence of a new thinking among China’s younger generations regarding individuality and the expression thereof, the fashion scene in the Middle Kingdom is exploding. Temper Magazine chases the fashion dragon, one might say. “Made In China”: Redefined.

从中国制造到中国创造!说起“中国创造”来,你会想到什么?Temper(逐字地翻译成“脾气”)杂志的目光使聚焦于现代中国时尚的领域.“中国创造”,这个词经历了一次彻底21世纪的改头换面.这样瞬息万变的风景是与众不同的一个现象;再说,这个现象已经超乎了一般的(春装或者)秋装系列.中国年轻一代(80后,90后)现在着重表现人的个性特点;他们重视个性教育与个性发展的几点新思考.现代中国的时装舞台正在迅速地增长.“中国创造”,这个词应该重新定义.

About Those Temper Tantrums

Growing up in 1980s Antwerp, Belgium, I (Founder and Editor Elsbeth van Paridon) was exposed to colorful pop culture icons such as Madonna, Cyndi Lauper, Prince, etc., who had taken fashion into cutting edge new directions. The ways in which they played with their clothing fascinated from the start and remains an inspiration to this day.

80年代中,我(创始人和主编辑伊丽莎白)在比利时的安特卫普城市长大的。那个时代的国际流行文化炫耀了丰富多彩的图标明星;麦当娜和王子是西方文化象征。全球的迷人称赞他们突破的风格,而且他们了不起人对服装和时尚的玩性至今仍然是激发灵感的。

Decades went by (slightly exaggerating here) and through my studies in Sinology, I came in touch with up-and-coming Chinese designers such as Xander Zhou, whose innovative ideas triggered an intense interest for the pioneering fashion scene within China. This scene is more than your mere covershot; it’s the visualization of a changing social landscape.

通过荷兰莱顿大学的汉学研究,我与崭露头角中国设计师联系,比如说Xander Zhou。他们对时装的创新设计和新型方法激发我对中国时尚界的兴趣。此外,我认为21世纪的中国时尚反映现代中国不断变化的社会思考和规范。

Temper Magazine sets out to help promote the still largely hidden, yet dynamic, fashion scene sprouting within Beijing, Shanghai and China overall. From streetstyle to budding photographers, established designers and the latest updates: They are present.

Temper杂志一直探险在北京,上海和中国整体内发芽的时尚界。从一般年轻人的风格到萌芽摄影师,远近闻名的设计师和最新的热门时尚话题:什么都有!

The term “Made in China” is undergoing the ultimate 21st Century makeover. This rapid change is a unique phenomenon which goes beyond the mere Summer/Autumn collections; it waves the flag for the social changes vibrating within China’s society-at-large today. Escorted by the increasingly strong influence of a new thinking among China’s younger generations regarding individuality and the expression thereof, the fashion scene in the Middle Kingdom is exploding. And it stretches far beyond what meets the eye. High-end appliqué, one might say.

从中国制造到中国创造!说起“中国创造”来,你会想到什么?Temper(逐字地翻译成“脾气”)杂志目光使聚焦于现代中国时尚的领域.“中国创造”,这个词经历彻底21世纪改头换面.这样瞬息万变的风景是与众不同的一个现象;再说,这个现象已经超乎了一般的(春装或者)系列.中国年轻一代(80后,90后)现在着重表现人的个性特点;他们重视个性教育与个性发展的几点新思考.现代中国的时装舞台正在迅速地增长!

In sum, if it fares and flares in the realm of China Fashion and Design, Temper is there. “Chasing the fashion dragon”– patent on that one — if you will.

总之,中国时尚的故事结束;它刚开始了!如果票价和耀斑在中国时装设计领域,Temper杂志会在,会给读者揭开。 我们这里“追求时尚龙”。

Trademark@Social Cloud PR&Marketing

Official Temper Magazine Partner: Social Cloud China

Temper Magazine is proudly partnered up with Social Cloud China, a marketing and Public Relations firm based in China and Italy that provides marketing support for businesses of all sizes across different industries, mainly in terms of fashion, food and beverage, lifestyle and entertainment. The Social Cloud team analyzes, strategizes, researches, designs, implements, supports, writes and carries out a unique  view to support your business needs. The motto? “Let them speak about you”!

The Social Cloud mission is to offer creative solutions to meet your marketing and communication needs. Specializing in Public Relations, branding, marketing, paid media, transmedia, social content and graphic design, Social Cloud brings your unique vision to realtime life.

Temper Magazine As Featured In The Press

The Belmodo Interview (the largest online fashionista platform in Belgium, Dutch)

Gazet Van Antwerpen (Antwerp Gazette, Dutch)

Temper Magazine on 28 August 2018 was awarded A’ Global Design Award for Best Design Media. We thank Thee!

 

Telum Media came calling and Temper Magazine happily obliged (in English)! And we quote:

“Trending-wise: It’s all about young, intoxicating and congenial rebellion. China’s post95ers, especially, are setting the pace for the nation’s rejuvenation. Their designs capture and highlight in unbridled fashion the different traits of all layers in Chinese contemporary society, from that rebellious and unruly bad boy to your classically poised girl, how very Breakfast Club, everyone has their own exclusive Temper – yea yea yea, insert ‘wink’.”

Thank you Shelley Fung and Telum Media for devoting some time to yours temperamental truly, Elsbeth van Paridon.

Read the full interview right here, on Telum Media!

 

 

 

 

 

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