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Close-Up: A Look At The First Ladies Of China AKA The FLOC Crowd

The head that wears a crown lies heavily; the head that wears many hats, lies “frivolously”. Yet weep not, sweet queen, for trickling trends are vain. They too shall pass, though your style shall not. Enter: The First Ladies Of China.

From Cleo to Jackie and Soong Ching-ling, being a nation’s Prima Donna comes with great responsibility – both socially and fashionably speaking. China’s current ruling prima inter pares, Peng Liyuan aka the “The Peony Fairy”, is undoubtedly the country’s most influential First Lady to date. Now… Give us our robe, put on our crown; we have immortal longings for more info in us!

Copyright@Mark Ralston For Getty Images
Chinese President Xi Jinping and his First Lady Peng Liyuan in 2017. Photo credits: Mark Ralston For Getty Images

The First Lady. Though an unofficial title, this one woman powerhouse has the capacity to drive the consumer economy of a certain country. Many First Ladies were dressed to the nines in clothing originally intended only to add luster to their husbands’ names, including their political and diplomatic creed. Nevertheless, these women soon started to generate a social following of their own. After the “Jackie Style,” modern day First Ladies like Michelle Obama, Carla Bruni-Sarkozy and Queen Rania have become commanding style silhouettes appealing to both their own people as well as fashioning new economic patterns affecting the clothing industry overall.

As their Chinese counterpart of the moment, and possibly a few more terms to come, Peng Liyuan aka the “The Peony Fairy” is definitely the No.1 influential Chinese First Lady in history, assisted by the skyrocketed development of e-commerce and digitalized lifestyle across the Middle Kingdom. When Peng made her debut as the latest FLOC member whilst accompanying her husband Xi Jinping on his first overseas biz trip, so much attention was given to Peng to the extent that Chinese media outlets no longer released any additional news or tidbits about their national Prima Donna. When the media describe Peng, they demonstrate a consistent tendency of emphasizing how her talk of the talk and walk of the walk stands out from those showcased by previous FLOC associates.

As far as Temper is concerned, the very first First Lady of China stepped onto the stage in 1915 during the Republic of China (1912-1949) era. Others, when speaking of China’s leading spouses, will perhaps keep tally from the Mao Zedong days onwards aka the founding of the People’s Republic of China in 1949. Nevertheless, the question thus beckons…

How did Peng’s most stand-out predecessors fare in the world of politically correct fame and fashion? Temper takes a bow and glances over the styles of the top three most impressive First Ladies of China. From immortal to controversial and back.

The early 20th Century in China was the era in exemplum supporting the empowerment and emancipation of women. Many affluent Chinese families would send their children off to study abroad and educate themselves on so-called “Western concepts” such as “modernization”.

Founding Father of the Republic of China (1912-1949) Sun Yat-sen and No.1 lady Soong Ching-ling, one of the three historically influential Soong Sisters. Source and date unknown

No. 1: Soong Ching-ling, Western And Modern

The Immortal One. Soong Ching-ling (1893-1981; and yes, we are throwing in a little Wade Giles with this one), also known as Madame Sun Yat-sen, was a thoroughly modern woman of her time, born to a Christian family (her father a Shanghai -based missionary printing Chinese Bibles) and educated in the United States for a period of eight years. Like her husband, the founding father of the Republic of China, Soong was known to be a patriotic and active political figure. Mr. Peter Sun, her great-grandnephew, once stated milady truly was “a very modern, thought-full lady, very Westernized, very well-mannered and very neat”.” Representing the Chinese modern women of the time, the people loved this political It Girl’s style and her audacious attitude – a rather uncommon approach to life for a Chinese woman in the early 20th Century.

Expressing the two main keywords — Western and modern — Soong’s wardrobe was brimming with Occidental-styled tailored jackets and coats. It was also the reflection of the then young elite carving out a path of their own in China’s republican society. At the time, many affluent Chinese families would send their children off to study abroad and educate themselves on so-called “Western concepts” such as “modernization”. The early 20th Century in China was the era in exemplum supporting the empowerment and emancipation of women; as scholar Zhou Jinghao puts it in her 2003 essay for the “Journal Of International Women’s Studies”:

“The establishment of the Republic of China (1912-1949) was a signficant step toward women’s liberation. After the republican government settled in Nanjing in 1927, the Chinese government made some efforts in improving women’s status. The government introduced some legislation, offering Chinese women more legal rights in education, marriage, education, and property. In the 1930s, the new government established legislation to grant women property and marriage rights. Meanwhile, many women’s organizations campaigned for women’s liberation in public squares and called for changes in the social status of Chinese women, educational opportunities, and the elimination of concubines, prostitution, and feudal marriage in all forms. However, the new government had no intention of fundamentally changing the patriarchal system. In addition, all institutional reforms were hardly put into practice in most rural areas. Therefore, women’s liberation in the Republic Era actually achieved limited success and in some regions, none at all.”

Soong Ching-ling. Artist: Anonymous
Soong Ching-ling by an anonymous artist. Credits: Alamy Stock Photos

Having stated both the good and the bad, an increasing number of girls during this time started to express themselves as true independent individuals and get a higher education in order to more efficiently pursue that goal. The complete or partially Western clothing style, worn with the traditional Chinese Cheongsam or Qipao dress if blended, was in mode with the fashion-conscious, highly educated girls. Soong was one of them.

Soong’s modern fashion style also shows the advent of dress code reform waltzing in together with the new Republic of China. The “active” practice of head-shaving with men and the “passive” one of foot-binding with women gradually bid their adieus to the limelight. Wearing the hats of both mother of China and patriotic force-field, Soong wore a mixture of Western coats, hats and dresses combined with the Mao Suit which was the main costume of the people at that time. Her sister and the Republic’s second First Lady Soong Mei-ling, aka Madame Chiang Kai-shek aka the man who succeeded Sun Yat-sen, also flaunted a signature style incorporating both East and West, tradition and modernity.

Chinese Communist Party foreign apologist Israel Epstein (1915-2005; a naturalized Chinese journalist and author) once stated on behalf of Mao Zedong, “Soong Ching-ling bears a rare internationalist and bicultural thinking combined with patriotism; she personifies modern China”. Immortalized, her style was.

In early PRC days, people wore either the Mao Suit or a military uniform – keeping in hemline with the social conditions of the times. Jiang too opted for the same neutral and simple fashion during her early reign, but soon decided to aggrandize her wardrobe and lean towards a more feminine bravura.

Historical movie magazine cover featuring Jiang Qing.
Historical movie magazine cover showing actress “Lán Píng”, the stage name for Jiang Qing (1914-1991), also known as “Madame Mao”.

No.2: Jiang Qing, Mao Suits With A Feminine Touch

The Controversial One. Jiang is the first FLOC of the People’s Republic of China. Spouse to Mao Zedong, she was an active political figure during the Cultural Revolution (1966-1976) as well as the leader of a little radical political alliance called the “Gang of Four.” Madame Mao was admittedly more of a Cruella De Vil than a Devil who wears Prada, but a mark she did leave…

Originally banned from participating in any type of political activities, it wasn’t before too long that Jiang managed to make her way through and up the ranks; all the way up to becoming China’s First Lady. She gradually started to make appearances at a number of meetings hosting an international guest list and desperately tried to attract people’s unremitting attention with her exaggerated speech. And style. Jiang wanted to become a heroine and in her crusade for fame she nonchalantly published her own biography and tried to have interest in fashion styling.

Back in the early days of the People’s Republic of China, people wore either the Mao Suit or a military uniform – keeping in hemline with the social conditions of the times. Jiang too opted for the same neutral and simple fashion during her early reign, but soon decided to aggrandize her wardrobe and lean towards a more feminine bravura.

Mao Zedong and Jiang Qing — unisex style. Source and date unknown

A powerful woman, no doubt there, this First Lady came up with a wholly newly styled Mao Suit, including a frilled skirt, and tried to turn it into the official traditional Chinese costume. Like many a reality “star”, “influencer” or former IT girl “effort” at “designing” anno 2018, Jiang’s attempt failed miserably. Due to full-on political reasons, mind you: The Politburo discarded her idea because it would consume lots of fabric for its drape.

(Note to Temper self: Perhaps secularity does have its limitations; politics should mingle with the church of fashion more often in the 21st Century. Hmm… )

On a personal level, however, Jiang kept wearing her own feminine interpretation of the Mao Suit. Her obsession to be “feminine and fabulous in China” combined with her ladylike outfits in later years did help break the taboo of Chinese women choosing to wear skirts and dresses in a society clad in androgynous, homogenous cloth.

Nevertheless, due to all the blood-drenched political stigmata Madame Mao carried with her, the people’s perception of a “First Lady” obviously had become a highly negative one, causing the First Ladiesto succeed her to keep a low profile, i.e. remain behind the scenes and dress in simply “jeans”. Moreover, tacit rules stated that the wives of China’s future heads of State could, would and should not accompany their husbands on visits to socialist countries, according to former FLOC Wang Guangmei aka Madame Liu Shaoqi (aka the PRC president from 1959-1968). Controversy, even in fashion, can generate both limitations and implications.

The Peony Fairy is not just a walking and talking fashion stylebook for Chinese women, she is also a female role model for young girls and the leading by example leverage for Chinese Soft Power.

Photo credits: AFP
Peng wearing a black silk dress with a cheongsam collar and butterfly buttons, matched with a thin brown leather belt and a floral brooch. Photo credits: AFP.

No.3: Peng Liyuan, Glocalizing China Style

The Universal One. China’s current First Lady (2012-?), Peng aka Madame Xi Jinping is sometimes called “The Peony Fairy” because her hometown in Shandong Province is known for its sights of peony-filled fields. The former folk singer and regular on Chinese biggest annual TV event aka the CCTV New Year’s Gala, Peng is China’s first high-profile First Lady after Jiang Qing. As Peng was already a national celebrity before becoming the No. 1 woman in the country, she boldly steps out in public and channels the image of a confident woman through both her speeches as well as her in vogue style. Rumor has it this one does all the styling for both her and husband Xi that on every single formal occasion. Peng has moved from a starting-off inclination towards traditional Chinese costumes to a love for the mix and match of traditional Chinese design with a contemporary twist; in creating the looks, she often turns to young Chinese designers.

One article in South China Morning Post had the following to say:

“For many Chinese, Peng’s sense of glamour and natural elegance is even more significant in a historical context — as she is the first Communist Party first lady to embrace a polished, modern style that doesn’t look amiss on the international stage. Every time Xi’s wife makes a public appearance, Chinese netizens take to social media in droves to comment on her appearance — mostly handing out elaborate praise and stating what a relief it is to finally have a globally ‘presentable’ first lady.”

Peng has thus far been hailed by “Vanity Fair” as one of its best dressed women in the world, listed by “Porter Magazine” among its 100 Incredible Women highlighting Chinese designers and honored by Forbes as 2017’s 57th Most Powerful Woman in the World. A quick review of achievements thus far.

Photo credits: Winshang
From local to global and back, Peng Liyuan. Photo credits: Winshang

Once the most famous soprano in all of China, the borderline fanatical interest in the woman that is Peng caused major waves, whirlpools even, across the nation’s fashion industry. Numerous replicas of her outfits pop up on major online shopping platform Taobao as well as on “secondary” fora such as Yiqu, Paipai and Youa almost immediately after she’s worn them in public. Her online popularity has gotten to the point where currently, the term “Peng Liyuan” has been blocked for search by the government. First example, in April 2013 the keywords “Peng Liyuan Fashion” was entered in Baidu, China’s biggest search engine, more than 1 million times; second example, the Taobao Search Index for Chinese local fashion brands skyrocketed by 1035.6 per cent upon coining the term “Peng Liyuan Style”. Shares of local Chinese designer brands soared, especially those of the brand where Madame Xi is a regular customer: Exception. This particular brand actually had to shut down its website due to traffic overload. (Note to Temper self: Aaahhh, one can only dream…)

Thanks to “Mama Peng”, the Chinese designer Ma Ke became an instant superstar on the Middle Kingdom’s fashion scene. All in all, not only is Mama Peng a walking and talking fashion stylebook for Chinese women, she is also a female role model for young girls and the leading by example leverage for Chinese Soft Power, one of Xi’s main notes on the political agenda. Shall we just say… If you’re good to Momma, Momma’s good to you! On a global level.

One reign is like a tempest and although trending items and viral GIFs are fleeting, style is such stuff as dreams are made on, and these women’s little personal touches are rounded with a beauty sleep. Forever prosperous, their styles shall remain.













Edited by Elsbeth van Paridon for Temper Magazine
Featured Image: The Beatles “1” Album Cover; an icon for an icon. Copyright@The Beatles


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