Trending in China Fashion is the one, the only Shanghai Fashion Week. Bigger, better and bolder than ever before, the Shanghai scene has showcased some serious style both on and off the catwalks, from the solidly classic to the quintessentially quirky. One designer in particular was turning heads even before the first model had set heel on runway: C.J. Yao. Blogger, fashion stylist and wardrobe consultant Jennifer S. writes for The JStyle.
The design is in the details. Details play a big role in the latest C.J. Yao collection. Whether it’s prints or accessories, they all express the “Eat, Play, LOL” spirit!
Temper Magazine’s Trending segment casts a net upon all that is throwing tantrums within the world of China Fashion across a variety of global sources. This very necessary segment dips its toe into the deep indigo-dyed pool that is the ocean of Middle Kingdom fashionable astonishment.
This time around, we once again turn to Jennifer S., founder of fingerlicking good The Jstyle. This Temper fave has been rigorously reporting on her Shanghai Fashion Week suits, boots and must-sees. Up next: C.J. Yao! Jenn style.
Along with her BFF, Wu Xin, she has designed a number of unique collections thus far, enchanting fashion editors and lovers alike.
Designing For Days
C.J. Yao is one of this Shanghai Fashion Week’s designers whom everyone looked forward to witnessing in the wardrobe flesh. This talented designer graduated from London’s St. Martins Design School and starred on the Chinese hit TV show “Hey Muse”. Along with her BFF, Wu Xin, she has designed a number of unique collections thus far, enchanting fashion editors and lovers alike. Yao’s work has been featured in such magazines as Grazia and has swiftly become a hard-hitting style favorite — with a celeb fan following to boot.
The mischievous Yao loves to play with the concept of “daily life” in her designs and turn them into playful creations. This time around, Yao bit into an “Eat, Play, LOL” theme and conjured up a series of garments that express a “work hard, play harder” lifestyle.
The show was more than a runway show; it was a feisty feast for the eyes. Spectators could feel the bright sunshine of next year’s springtime blazing in already — even though we are just entering fall. With her monochromes — Yao’s stronghold — patching and color blocking, she managed to present her audience with a highly untraditional, unconventional collection.
The shoes starring in the show were the fruits of a collaboration between C.J. Yao And I Suddenly Sneezed. These shoes not only bring out the characteristics of both brands, but contain the hot, hip and happening elements of your 2018 style staples, namely those of metallics and color blocking.
Aside from her eponymous brand itself, Yao’s SS18 show featured a crossover collaboration with famous China KOL Han Huo Huo — the designer invited Han to act as spokesperson for her brand — as well as one of the leaders in the cosmetic industry: M.A.C.
Although this is not the first time Yao and M.A.C have joined forces, this specific collab was even more special. As one of the show’s accessories, Yao designed a little bag floating with glitters that could fit exactly THREE M.A.C lipsticks inside. The perfect portrayal of “EAT, Play, LOL”.
Now, as we always try to get “meaningful”, and maybe even educational, we ask… What can we learn from C.J Yao’s show? Let’s look at the top three trends spotted in the Yao SS18 collection that are sure to be a huge hit come spring!
Whether it’s necklines, skirts, patchwork or sleeves, SS18 is the time to get asymmetric with things.
Three Little Mischiefs
1. Ice Cream Cones. Creamy fun colors are one of the major trends for spring 2018. In her show, Yao has used a wide-ranging palette of ice cream colors to fill up the entire show-room with a joyful summery atmosphere. Ah, and asymmetry: Whether it’s necklines, skirts, patchwork or sleeves, SS18 is the time to get asymmetric with things. It’s gonna hit. Hard.
2. Who wants short shorts?! Shorts in 2018 will become more essential than mini skirts. If you have paid any attention to the previous shows across Milan, Paris, NYc and London, you will have realized that shorts are everywhere. They will be huge next season; in all shapes and styles.
3. Prepare to get drenched by the trench! A classic that never fades, this staple coat will come back with a twisted vengeance in 2018, embracing modern silhouettes, fabrics, patches and colors — other than its classic khaki version.
And that’s a whimsically fashionable week’s wrap. For more fashion maven marvelings, check out The JStyle’s Instagram right here!
This trending topic was originally written by Jennifer S. for The Jstyle, 2017. All rights reserved
Additional editing and introduction by Elsbeth van Paridon for Temper Magazine
About Jennifer and The JStyle: Jennifer S. is a freelance fashion stylist and wardrobe consultant since 2012. As a fashion stylist, her works spread through TVC, commercial, fashion brands, editorial, still life and celebrities/public figures. As a wardrobe consultant her service includes seasonal wardrobe consulting (personal shopper, wardrobe management, wardrobe album) and occasional wardrobe consulting (head to toe fashion styling for the occasion/event). Jennifer was one of the few selected stylists accepted to attend the ‘Fashion Styling’ program by Conde Nast Center in 2016.
Find out more on Weibo: The_Jstyle; WeChat: @thejstyle and Instagram: @itsjstyle !
Featured Image: Courtesy of M.A.C. in collaboration with the “Eat, Play, LOL” C.J. Yao SS18 collection
Temper Magazine does not own any of the above English content. All featured English content belongs to Jennifer S. for The JStyle, 2017. All rights reserved.
After tackling Beijing for some six years where she worked for China International Publishing Group, she spent a moment in time moseying down steep alleyways and writing about their fashionable and underground features in Hong Kong.
Van Paridon most recently managed to claw her way through a Europe-based academic endeavor called "Journalism". 'Tis in such fashion that she has now turned her lust for China Fashion/ Lifestyle and Underground into a full time occupation.
Van Paridon hunts down the latest in Chinese menswear, women’s clothing, designer newbies, established names, changes in the nation’s street scenery, close-ups of particular trends presently at play or of historical socio-cultural value in Chinaplus a selection of budding photographers.
Paired with a deep devotion to China’s urban underground scene, van Paridon holds a particular interest in the topics of androgyny, the exploration of individuality and the power that is the Key Opinion Leader (the local term for “influencers”) in contemporary China.