Photography by Irina Kovalchuk of Beijing MOOI studio. Contact Kovalchuk via:
Floral Design by Daria Bokova of WOW Flowers. Contact Bokova via:
Makeup & Hair by Jinyu Zhou, Sixuan Tan, Yefan Ju, Laura Rachel
Copyright@Temper Magazine, 2018. All rights reserved
After tackling Beijing for some six years where she worked for China International Publishing Group, she spent a moment in time moseying down steep alleyways and writing about their fashionable and underground features in Hong Kong.
Van Paridon most recently managed to claw her way through a Europe-based academic endeavor called "Journalism". 'Tis in such fashion that she has now turned her lust for China Fashion/ Lifestyle and Underground into a full time occupation.
Van Paridon hunts down the latest in Chinese menswear, women’s clothing, designer newbies, established names, changes in the nation’s street scenery, close-ups of particular trends presently at play or of historical socio-cultural value in Chinaplus a selection of budding photographers.
Paired with a deep devotion to China’s urban underground scene, van Paridon holds a particular interest in the topics of androgyny, the exploration of individuality and the power that is the Key Opinion Leader (the local term for “influencers”) in contemporary China.
Latest posts by Elsbeth van Paridon (see all)
- Influencer Scarlett Hao On The Chinese Body Image And Body Positivity - December 10, 2018
- Influencers And Chinese KOLs: What Does 2019 Marketing Have In Store? - December 5, 2018
- Retail News: Urban Chinese Lingerie Meets Iconic China Candy In NYC - November 30, 2018