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NYFW General Haze Event: “I Don’t Give A Xhit”

Smack dab in the middle of New York Fashion Week hype, on September 8th, in the heart of Soho, worldwide media, influencers, fashionistas and special guests alike gathered to celebrate the latest in collaborations entitled "General Haze".

Hosted by BIGGERCODE — a multi-brand retailer launched just a little over a year ago at its Broome Street location– is now home to many emerging and established brands alike looking to enter the New York market.

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The Lost General and Haze Collection collab launches at NYFW: “I don’t give a xhit”. Copyright@General Haze

Boasting the slogan-styled “I don’t give a Xhit” attitude, the two collaboratory and celebratory brands, Lost General and Haze Collection, launched their collaboration to create a new category into the fashion atmosphere, and what better place other than New York City, aka the city of endless fashions and dreams, to launch this collection.

Lost General is well known for its stylish accessories and designs influenced by the fundamentals of rock and roll street culture. Haze Collection, a sunglasses brand, approaches eyewear from a jewelry design standpoint and with a touch of inspiration from architecture. These uniquely styled sunglasses have been spotted on celebrities such as Rihanna, Bella Hadid and Sofia Richie.

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The Lost General and Haze Collection collab launches at NYFW: “I don’t give a xhit”. Copyright@General Haze

The cocktail launch event was overflowing with excitement and buzz around the new collaboration. People laughed and exchanged fashion week stories, while trying out possible new wardrobe additions.

In attendance were representatives from media outlets such as “Vogue China”, “Glamour”, “InStyle” and many other world renowned publications.

With Chinese brands on the rise and a chain of East meets West reactions, it can be expected that these types of soirees will become much more common place in the near future. And we certainly do give a xhit.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

All images come courtesy of Lost General and Haze Collection

 

Copyright@Temper Magazine, 2018. All rights reserved

 

Jessica Laiter

Based in New York City as a learned bilingual, inspired by diversity and self-expression, I strive to eliminate cultural barriers between East and West.