New York Fashion Week (NYFW), a fashion bonanza of gargantuan proportions as well as the platform for Chinese fashion blogger and entrepreneur Vera Wang’s latest endeavor. Flaunting her own lifestyle and PR business: WG Empire, Wang on September 7 will join the ranks of ZAFUL, a one-stop online retailer for a taste of today’s most out-there fashion apparel. Zazazoom, we go!
Bridging gaps between Chinese and American brands, as well as eliminating cultural barriers that continue to prevent foreign market penetration, WG Empire provides its clients with the necessary resources and proper localized marketing strategies to effectively introduce and sell products in the target markets that are China and the U.S.
ZAFUL is a 2014-born platform devoted to serving up trendy and cost-efficient fashion-related products for young women worldwide. This one-stop online shop has thus far provided fashion products for consumers across 180 countries through its cross-border e-commerce platform.
Seamlessly locking hands on September 7, this joint fashion presentation captures diverse voices and different perspectives on the fashion industry. “Real Me, Real You.” Real-time.
Disclaimer: Though at Temper we usually strive for inclusion of the non-fast fashion options, we do in this case wish to show our unmistakably steadfast support for an overall artsy cultural environment which embraces diversity. One that celebrates it. One that includes the excluded.
Or, should we say, the “exclusives.”
All Soulful, Nothing Woeful
ZAFUL, as an industry pioneer, a one-stop online retailer for today’s most daring, exciting and edgy fashion apparel, will hold its first New York fashion presentation from 18:00 to 20:00 on Saturday, September 07 at 263 Bowery Street, New York, NY 10002. ZAFUL keeps bringing various collections to customers worldwide, ensuring it’s all about redefining trends, design excellence and exceptional quality to satisfy the needs of every aspiring fashionista.
The show will bring together models from different skin colors, ages, (dis)abilities, in addition to the +LGBTQ community, who will be able to represent the key feature of this collection, namely “Multi-Diversity”. This evening of ingenuity, creativity, and self-expression comes in collaboration with lighting artist VIOLET and also featured with the live musical performances by non-binary Black Femme Devyn.
Armed with its five-year-long fashion industry experience, ZAFUL now has become one of the largest leading online fashion retailers. ZAFUL in 2018 ranked 34th in the Top 50 Export Brands according to Brand Z, the world’s largest brand equity database; and in 2019, ZAFUL has successfully gained access to more than 260 countries. A NYFW “freshman,” ZAFUL is about to kick off the door of this much-anticipated fashion event and be prepared for a wider range of fashionista.
DATE AND TIME
Sat, Sep 07, 2019, 6:00 PM-8:00PM EST
263 Bowery Street, New York, NY 10002
Real Me, Real You — Real Reasons?
This fashion presentation captures diverse voices and different perspectives on the fashion industry and as one of the top diversified brands, ZAFUL hopes that every female’s voice can be heard all the time. Therefore, we invite women from multiple races, cultures, and subcultures to speak for their groups. In order to create lasting, sustainable change, it needed to be informed by authentic voices.
Highlight 1: Diversified clothes represent three key themes of our latest collection.
Highlight 2: Diversified models with various body shapes, sizes and skin colors, with a disability, +LGBTQ
Highlight 3: Innovative show installations, in collaboration with the lighting artist VIOLET, reflected the futuristic fashion and highlights the characteristics of ZAFUL’s attempt to innovate.
Knowing that consumers are increasingly using their voices, asking to see themselves represented. At a time when LGBTQIA+ are increasingly under threat worldwide, high profile non-binary and transgender models in the spotlight are helping to change beauty standards; while lifestyle blogs and body positivity activists on social media are democratizing the fashion landscape, creating new role models.
In real-time, then, this highly vocal and various consumer influence will continue as an upward trend in their newly burgeoning representation on the runway, in the editorial features and on the advertisement spreads.
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After tackling Beijing for some six years where she worked for China International Publishing Group, she spent a moment in time moseying down steep alleyways and writing about their fashionable and underground features in Hong Kong.
Van Paridon most recently managed to claw her way through a Europe-based academic endeavor called "Journalism". 'Tis in such fashion that she has now turned her lust for China Fashion/ Lifestyle and Underground into a full time occupation.
Van Paridon hunts down the latest in Chinese menswear, women’s clothing, designer newbies, established names, changes in the nation’s street scenery, close-ups of particular trends presently at play or of historical socio-cultural value in Chinaplus a selection of budding photographers.
Paired with a deep devotion to China’s urban underground scene, van Paridon holds a particular interest in the topics of androgyny, the exploration of individuality and the power that is the Key Opinion Leader (the local term for “influencers”) in contemporary China.
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