China Fashion Finds

Nowness Presents: Gods Of The Underworld.

Nowness presents… The Guanjiang Shou scare off bad spirits with the help of some fierce makeup, elaborate dressing-up and firecrackers.

The Guanjiang Shou scare off bad spirits with the help of some fierce makeup, elaborate dressing-up and firecrackers.

One night in neon-lit Taipei. The city’s Guanjiang Shou, the ceremonial military leaders of the Underworld who scare off bad spirits using fierce makeup, elaborate costumes and firecrackers. Most of Taipei’s Taoist temples are connected to the mafia — operated by cash donations and remaining tax exempt — hence many of the boys who perform the Guanjiang Shou ritual are in fact debt collectors, bouncers or bodyguards in daily life.

Directed by Seoul-based photographer and Creative Director Au Matt, known for his work with publications such as Vogue Korea, this fashion shortfilm was shot guerrilla-style in 25 hours. Stylist Lin Xiuwei uses clothes from Louis Vuitton, Chanel and Loewe.

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Elsbeth van Paridon

China Fashion/ Urban Lifestyle Expert, Editor-in-Chief at Temper Magazine
Elsbeth van Paridon holds a degree in Sinology from the University of Leiden (Netherlands) and additionally is just another run-of-the-mill fashion aficionada.

After tackling Beijing for some six years where she worked for China International Publishing Group, she spent a moment in time moseying down steep alleyways and writing about their fashionable and underground features in Hong Kong.

Van Paridon most recently managed to claw her way through a Europe-based academic endeavor called "Journalism". 'Tis in such fashion that she has now turned her lust for China Fashion/ Lifestyle and Underground into a full time occupation.

Van Paridon hunts down the latest in Chinese menswear, women’s clothing, designer newbies, established names, changes in the nation’s street scenery, close-ups of particular trends presently at play or of historical socio-cultural value in Chinaplus a selection of budding photographers.

Paired with a deep devotion to China’s urban underground scene, van Paridon holds a particular interest in the topics of androgyny, the exploration of individuality and the power that is the Key Opinion Leader (the local term for “influencers”) in contemporary China.
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