Dutch clothing brand JOW on October 3 goes e-commerce for all to buy! Founder and designer Angelle Chang positively and passionately celebrates body-image and -confidence in all its fabulous facets, sustainable and attainable for all. With keywords such as ageless, timeless, design, passion and sustainability, one ponders… Flaws: Socially excluding or fashionably exclusive?
JOW, a clothing brand inspired by true events (I sound like a Lifetime movie here) and a passionate celebration of the term “body image” in all its fabulous facets!
Every now and then, I like to do something that’s a little rough. Rough as in “difficult”, as in: Let somebody else do the talking, do not trouble their words with my own green-conscious (non-clog-wearing) thoughts and do not ramble on and on for lines on end in my bounteous and unbridled enthusiasm like some flibbertigibbet (can’t pronounce this word for the life of me, but I think it’s raaad), flush with over-the-top tang and twirl which irks my editor to new levels of any-random-fashion-week-styled exasperation as see-through as sheer fabric. Mm, that felt good; this’ll be rough, indeed.
What can I say? I am a positive (not perky; I never ever do anything “perky”) human being who happens to get carried away at times and brings her life into the China Fashion typing fold. This is no different for Dutch-Born-Hong Kongese Chang, founder and designer of JOW, a clothing brand inspired by true events (I sound like a Lifetime movie here) and a passionate celebration of the term “body image” in all its fabulous facets, sustainable and attainable for all.
Lead the way, you lace-luscious woman!
JOW, as a fashion label, for me personally is my way of making a difference for kids like my son, each and every single one perfect because of their imperfections.
Temper: Kicking it off and up with JOW. What is it and who’s it for?
Chang: “JOW is named after my 4-year-old son JOWIN who was born with schisis, better known as a cleft lip. Appearance-conscious as this can make you, and given the uninvited attention or stares a scar draws in, I wanted to give people something to REALLY stare at: His little rascal ‘rough-n-tough’ clothes. A brand was born.
JOW is all about ‘bold’: Clothing, design and attitude alike, at any age, for both parents and kids. The designs come from a mamma’s point of view, meaning they’re practical and playful. And showcase my Dutch-Chinese roots.
JOW by Angelle Chang, as a fashion label, for me personally is my way of making a difference for kids like my son, each and every single one perfect because of their imperfections. Additionally, I hope that the clothing and designs themselves or walking in our shows or partaking in our shoots can show and give both these ‘perfect’ kids and their parents more support, more energy and more confidence! I can only add that my core message is: ‘Perfect Because Of Imperfections’.”
Temper: Triple S question. Speaking of fashion design: Do you have a preferred sustainable fabric, silhouette or season?
Chang: “I do actually have a preference for working with natural and traditional Dutch (!) fabrics. These are in fact very beautiful and high-quality materials which are seldom used. I personally am a huge fan of traditional costumes, from Zealand to China.”
[I would hereby like to point out that, contrary to popular belief in certain areas I have visited, we no longer dress like ye typical 18th century Dutch milkmaid wearing clogs in daily life anno 2016. Though I will admit to wearing ye certain hat during European or World Championship football games. I am a very confident person, indeed. Ahem.]
“The Chinese cheongsam or qipao — introduced by the Manchus during the Qing era (1644-1911) and in fact not created in 1920s Shanghai [I once got crudely defrocked for saying that] – remains a perfect inspirational muse. I just take tradition and wrap it in a contemporary poncho. On that note, inspiration is omnipresent; from traveling, random movements or shapes; all can speak to me!”
The third ‘S’, then… I have to say that the A/W collections always remain a challenge. From evening dress to elegant wintery work outfits to thickly layered yet comfy casual clothing. Always fun!”
Temper: We’ve all seen the Balmains and Burberrys of the world; I favor the smaller, quirkier, unknown designer. What’s your quirk?
Chang: “Same here. I like knocking on one of my fellow designers’ doors; plus, they can actually create something exclusive that 100 percent fits ME. My/ The JOW quirk, then… My parents hail from Hong Kong; and the HongKongese can be quite the creative people. There is no other city in this world that has created so many ‘fantastical’ place names of its own haha. The will and the courage to set itself/ oneself apart from everyone and everything else is a powerful means, in my opinion.
Clothing-wise… I adore the traditional Chinese dress: The collars, the layers and the handmade embroidery/ embellishments. If I had to pick one favorite… I’d say the Manchu fashion culture – yes, including the cheongsam.
I don’t have any one favorite outfit for myself in particular, but I must admit that since having Jowin, everything needs to be and feel practical and comfortable, yet extremely feminine. Hence, I often combine rough-n-tough, as you call them, trousers with a lace top!”
Temper: What’s your opinion on the current China Fashion Scene and how do you see it (and yourself I it) unfold from here?
Chang: “The trend will take the increasingly ‘sustainable and conscious’ turn in every way. We want more personal, exclusive and ‘honest’ clothing. And I hope I can contribute to this as well! As far as the ‘sustainable’ aspect goes… Again, I use natural fabrics and all the clothes are designed and produced in The Netherlands. That sounds pretty fashionably responsible, right?”
And so it does. After careful examination, there’s only one thing left to say… JOW: Bow, Wow! Flaws are feisty: They do not exclude, they create individual exclusivity. To be honest… Au moment suprême, don’t we all strive to be exclusive?
Click right here to shop JOW now!
Photos: CRTV NL and JOW.