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China’s Vogue Me Hits Newstands.

China Fashion Finds: From Vogue Me to Dutchies in Shanghai. Mirror, mirror on the wall... Who's the most covergirl of them all?

And that’s just one China Fashion Find hitting headlines in the Mode Kingdom this week. We have some serious Fashion Week prep going on in Beijing, a few Dutchies looking to take over the Shanghai streetstyle scene and one 2012 online declaration drafted by media-mogul Hung Huang going viral — yet again. Mirror, mirror on the wall… Who’s the most covergirl (note, no capital “C”) of them all?


Fashion Week reaches Beijing. Image courtesy of Womenofchina.cn

Starting off with a legit Capital, Beijing is gearing up to host its bi-annual Mercedes Benz Fashion Week running from March 25 til March 31. Casting aside my own prejudice, namely that the front rows at Beijing’s fashion events are taken up by investors who hold no interest in — let lone enjoy — what is shown in front (irony) of them whatsoever, this Week will include a silver hemline. “Organizers will stage  a special exhibition of clothing and accessories, under the name ‘Design+’, to encourage new designers and bring innovation[…] Individual designers always play a part in Fashion Week. This year is no exception, with new prominent designers including Xuan Zuo, Zhao Qianyan and Yan Ti all taking part,” Women of China reports. Hopefully these new additions can send a breath of crisp collections through the NE Tiger-and-co.-dominated catwalks of Beijing. Read the full article right here.


Brazen Dutch design duo Viktor&Rolf.

Flying 2.5 hours south of the northern municipality then, we enter Shanghai. or should I say: The Dutch enter Shanghai. “In order to further explore market opportunities in China, 20 Dutch streetwear brands recently arrived in Shanghai – considered China’s de facto epicenter of fashion,” Global Times tells us. Shanghai is indeed long considered to be China’s fashion pivot and provides an excellent stage for any new foreign designer or brand trying to capture China’s trendsetter attention. The Dutch are no newcomers to “China and surrounding areas” — this is as political as I shall get (online). They ruled Taiwan (aka “Formosa”) for a bit in the 17th Century and engaged in some genteel tea and sugar, with a side of ship-building, trade with the Mainland in the 18th Century. These two nations enjoy a rad rapport, from the justaucorps worn with tights to tailormade waistcoats and skinny jeans. Not much has changed, really… Anyhoo, for more information about the Dutch style invasion go visit Globaltimes.cn.


Hung Huang and iLook.

Should I just shut up? Not yet. Unfortunately for all you anti-cheesy headlines dearies out there, it’s not yours truly who asked herself this much-dreaded question. Hung Huang, on the other hand, did. And does. Number three on today’s list, China’s “fashion and media entrepreneur Hung Huang does not shy away from controversy. Her groundbreaking Chinese fashion magazine iLook once featured allusions to Internet censorship on the cover, and she takes on social and political issues before her 10 million-some Weibo followers. Hung straddles two worlds: She has made her life in China, but she holds a U.S. passport,” China Digital Times reads. With China’s new (anti-) online publishing measures looming over the headpieces of many a Sino-Something (the “something” part being key here) publisher, a 2012 op-piece by Hung on her constant inner and outer conflicts with her frankness on Chinese social media has been making the rounds yet again. A good read, it is indeed. Check out China Digital Times!


Vogue Me: For China’s trendblazing post-90s! Image courtesy of Women’s Wear Daily.

It is precisely that online content censorship which brings us to the final China Fashion Find for this week and the most covergirl of them all: Vogue Me.The new bimonthly magazine “targeting China’s Post-90s generation,” according to Women’s Wear Daily (WWD), is bound to cover newsstands from Beijing to Shanghai and Shenzhen come Mach 28. Its cover pic featuring singer Lu Han, Japanese-American model Kiko Mizuhara and American actress Pyper America Smith on March 17 was released to the grand public. Editor-in-Chief of Vogue China, the new publication’s mothership, Angelica Cheung told WWD that “unlike other generations, Post-90s kids march to the beat of their own drum and have been mostly sheltered from hardships experienced by previous generations.” Given that Vogue magazine is published in cooperation with an earlier mentioned “Something” (i.e.Condé Nast) combined with any magazine’s dependency on online content, only the future can tell how Vogue Me shall fare. China’s Post-90s are a trend-trailblazing bunch, though! Read the full WWD exclusive right here.


That wraps up the current China Fashion Finds. I shall shut up, for now, but I sincerely hope Hung never will!