beauty China Fashion Finds Make-Up Online

Trending: China’s DIY Online Beautification. Sixth Tone Reports

"Ambitious Chinese entrepreneurs have taken to streaming websites in the hopes of seducing China’s brand- 'n beauty-conscious consumers into buying homemade 'organic' makeup products at wholesale prices." Sixth Tone reports

Beijing Youth Daily recently found that users across several online streaming platforms were advertising cosmetic products containing some dubious ingredients. On short video app Douyin, for example, one vlogger with a follower flock of 14,000 conjured up a powder foundation, only to wrap it up and sell it off in a well-known brand’s case packaging. Chen Na writes for Sixth Tone

 

Fake MakeUp. Credit: Beauty Hooked
Fake it ’til you make it? Photo credit: Beauty Hooked

Temper Magazine’s Trending segment casts a net upon all that is throwing tantrums within the world of China Fashion across a variety of global sources. This very necessary segment makes for a collection of largely non-Temper Magazine-original content dipping its toe into the deep indigo-dyed pool that is the ocean of Middle Kingdom fashionable astonishment. This time around…

We head on over to Sixth Tone where contributor Chen Na looks into the latest of online scandals with eager DIY cosmetics beavers trying to sell off their “artisanal creations” as high-end brand beauty products. Chen tells all.

Lipstick SZC
The bliss-kiss that is online shopping.

A spokeswoman for Jinri Toutiao, Douyin’s parent company, told Sixth Tone that the company had shut down the account in question. Although there’s nothing wrong with do-it-yourself beauty products, she added, selling them without a license, or making counterfeits, is a violation of Douyin’s terms and services. To become a licensed seller, domestic makeup manufacturers must register their business, inform local food and drug offices about the ingredients in their products and submit testing reports. The spokeswoman said it was “inconvenient” to give her name.

But the problem is not limited to Douyin. A quick search conducted by Sixth Tone on Kuaishou, Douyin’s top rival, and livestreaming website Douyu returned similar results. In one video showing how to make lipstick, a vlogger melts oil, wax, and an unidentified red powder over an alcohol burner, then pours the mixture into a mold. Once the substance has set, she removes it and inserts it into a lipstick tube.

Fake Cosmetics. Copyright@ Beijing Youth Daily
Temper calls this: “Artisanal Ambition”. Copyright@ Beijing Youth Daily

“This is a problem many platforms face,” Kuaishou told Sixth Tone in an email from an official account. “Kuaishou will severely punish any user who violates national advertising and commerce laws.” Punishments could include suspending the user’s account or reporting the case to the authorities, the company added.

 

Want to get all the concealed/r facts straight? Then read the full report right here on Sixth Tone!

 

 

 

 

 

 

 

 

 

 

 

 

 

This trending topic was originally written by Chen Na for Sixth Tone 2018. All rights reserved
Edited by David Paulk for Sixth Tone
About Sixth Tone: There are five tones in Mandarin Chinese. When it comes to coverage of China, Sixth Tone believes there is room for other voices that go beyond buzzwords and headlines to tell the uncommon stories of common people. Through fresh takes on trending topics, in-depth features, and illuminating contributions, Sixth Tone covers issues from the perspectives of those most intimately involved to highlight the nuances and complexities of today’s China.
All images: Copyright@ Sixth Tone

 

Temper Magazine does not own any of the above English content. All featured English content was re-published under the “fair use” approach and belongs to Chen Na for Sixth Tone, 2018. All rights reserved.