UNESCO in 2012 awarded the captivating capital that is Beijing the label of “international design capital”. Basked in that guiding light, Beijing Design Week serves to raise public design awareness as well as help develop a stronger design infrastructure and discourse across the city. The 2016 edition is scheduled to take off on September 23, incessantly cutting the edge under the creative direction of Beatrice Leanza. One newbie this time around is UNCOVER, a platform for independent fashion design from and within China.
UNCOVER LAB is the expression and experimental reflection on how, in this day and age, the traditional fashion industry model is rapidly changing and being challenged on multiple levels.
A platform promoting contemporary independent fashion and apparel labels, designer collections and lifestyle products from and within China, UNCOVER links brands and designers with a broader audience through the trinity that is media, retailers and consumers. The UNCOVER LAB will be unveiled for the first time during Beijing Design Week 2016, establishing a showcase hub to bring innovation to the market via sustainable measures.
UNCOVER是一个致力于推动来自中国及在国内活跃的当代独立时尚服装品牌,设计师系列及高 质生活产品的平台及网络。它是连接不同品牌及设计师与更广大受众,包括媒体、零售商及消费 者等在内的展示平台及活力中心。在2016北京国际设计周,UNCOVER LAB将首次公开亮相。一个创想的精心实现 — UNCOVER正在建立一个支持中国独立时尚设计的平台，并以可持续性方法向市场注入创新力量.
About Beijing Design Week, then.
Beijing Design Week (BJDW) is a national annual cultural event of the international A-type in creative design organized in Beijing with the approval of the Party Central Committee and the State Council. BJDW has since its 2009 launch so far witnessed a massively successful six editions. As the largest-scale design week in all of Asia, and a creative design public service platform plus international influence to boot, BJDW attracts more than 2,000 designers, institution representatives and academic professionals every year. In addition to the more than 100 registered media outlets and 5 million visitors in attendance. Not too shabby.
The various locations of BJDW show off to the fullest the innovative achievements of integrative development in culture creativity.
The 2016 edition will unveil itself from September 23 to October 7, tagged “Design 2020”. Nine main sections will try their utmost to impress, namely the opening ceremony, themed exhibitions, host city, classic design award, Beijing design forum, design market, creative design service meeting, international design trade fair and design hop. Once again, BJDW will cover a range of culture creativity places across Beijing and Tianjin City. The various locations show off to the fullest the innovative achievements of integrative development in culture creativity, design service and related industries.
About UNCOVER Lab, then.
First things first. UNCOVER is the brainchild of Beijing-based German designer and consultant Markus M. Schneider (of MMS, The Product Republic), Beijing-based Swiss eco-preneur Hans Martin Galliker (of the Beijing Fashion Collective and the breathtaking want-need-buy-repeat NEEMIC label), English fashion designer Stephanie Lawson (of denim brand Zodiac) and Anglo-Swiss designer and consultant Kevin Tallon (of Capitale Nord).
UNCOVER是由活跃于北京的德国设计师及顾问Markus M Schneider (MMS, The Product Republic) 联合北京的瑞士环保创业人Hans Martin Galliker (Beijing Fashion Collective, NEEMIC),英国时尚 设计师Stephanie Lawson (Zodiac)及英瑞设计师及顾问Kevin Tallon (Capitale Nord)共同发起。
UNCOVER LAB is the expression and experimental reflection on how, in this day and age, the traditional fashion industry model is rapidly changing and being challenged on multiple levels. The swift and unstoppable advances in digital technology, instant messaging and global livestreaming is questioning the validity of the traditional nine-month-long cycle needed to develop and sell fashion from the studio, to runways and eventually store shelves. A brave new world of season-less fashion and instant consumption now shakes the fashion establishment to its core.
UNCOVER LAB是一次对当下传统时尚产业模式在面临迅速变革及各个层面的挑战背景下所进行 的实验性表达及反思。数码时代的澎湃,加之博客,即时发送,全球同步视频直播等都在冲击着 传统的九个月的,从设计工作室,到秀场,再到商店的生产制作周期。一次不以季别为轮回的时 尚风潮与即时消费等风波正颤动着时尚领域的历史根基。
UNCOVER LAB wants to connect the individual label presentations combined with the live design of instant fashion and real-time fashion promotion in an open and communicative environment, offering room for both networking and business. The concept offers up a progressive statement for emerging fashion across China, all the while focusing on innovation, craft, technology and quality.
UNCOVER LAB的目的在于通过将独立品牌展示与线下即时现场设计相结合的方式进行实时时尚 推广,并形成一个开放交流的环境,为互动及商业创造机会。这是一次国内新生时尚品牌的进步 宣言,而命题围绕创新,工艺,技术与质感。
UNCOVER PLUS through individual projects and presentations from invited guests hopes to extend itself beyond the “mere” curated label selection.
It doesn’t end there. UNCOVER LAB proposes panel discussions centered on the topics of today’s changing fashion landscape and contemporary independent fashion in China. The participating labels, designers and producers during BJDW 2016 are Capitale Nord (Beijing), FFIXXED STUDIOS (Shenzhen), LangerChen (Shanghai), Metrobags (Beijing), NEEMIC (Beijing), The Product Republic (Beijing) and Zodiac (Beijing).
另外,UNCOVER LAB还将就当今变幻的时尚形势及中国当代独立时尚等话题展开讨论活动。 本次参与的品牌,设计师及制作商包括:Capitale Nord (北京), FFIXXED STUDIOS (深圳), LangerChen (上海), Metrobags (北京), NEEMIC (北京), The Product Republic (北京) and Zodiac (北京).
UNCOVER PLUS through individual projects and presentations from invited guests hopes to extend itself beyond the “mere” curated label selection. This includes “Post-Fashion Zine”, Beijing’s IN-Between studio, conceptual sound objects by Matt Hope and a Berlin fashion project by Muyao Z.
UNCOVER PLUS则是将所策展的独立品牌与受邀请嘉宾的独立项目及展示相结合,包括由后时尚 杂志及工作室IN-Between(北京)发起的项目,Matt Hope(北京)的概念声音装置及Muyao_Z(柏林) 的时尚项目。
With the rise of China’s Post-80s and -90s over the past few years in economic terms, creating a powerful middle class spending force, China’s design scene too has slowly been transforming itself onto ever-increasingly high levels to match the fresh generational and social demands in terms of living values, habits and literal habitats. Many young (budding) Chinese designers, whether it be in architecture or that much-beloved China Fashion, now share an actualized affection for and vision on both the practical and intellectual consequences of their palpable blueprints. They are a defining force in creating that new “Made in China” label, one suited and booted to meet the life-sized transformations in China anno 2016.
Contact UNCOVER at: firstname.lastname@example.org
Get a hold of UNCOVER on WeChat: uncoverlab
Photos: Beijing Design Week and UNCOVER.