Featured image: Chris Chang, another fast-growing brand, and his Qing-line, Poesia. Photo: South China Morning Post
China Fashion Find: The South China Morning Post (SCMP) on May 16 issued its Top Five Chinese Designers to keep your naturally madeup eye on — matching your dewy, glowing yet natural-looking skin. Anyway. Let’s rack’em up!
“Alongside the likes of Guo Pei and Uma Wang are younger talents, such as Huishan Zhang, and others, such as Helen Lee, with mature lines at home but who now seek a wider market,” SCMP opens. Both established and emerging, the featured designer feats “have made a name for themselves and will last the course as the fledgling Chinese fashion industry matures,” the article reads.
Chasing The Fashion Dragon has already featured the majority of them length, i.e. Uma Wang, Masha Ma, Huishan Zhang and, of course, Guo Pei. Shanghai-based sports-deluxe designer Helen Lee, who has a total of three brands on the racks, makes for a great addition to the already high-in-demand aforementioned A-listers.
SCMP writes, “Helen Lee juggles three brands: Insh – a streetwear brand she started many years ago, the eponymous Helen Lee contemporary designer label and the Hong Kong-owned sports leisure brand Perfect Moment. Lee manages to balance fashion-forward design with the cool and colourful, playful looks young Chinese women want to wear. With a strong following in China, Lee is expanding overseas, with Lane Crawford and David Jones as stockists and having staged a recent fashion show in Los Angeles.” Sounds promising.
For the full SCMP artivle by Jing Zhang, please click here.